Did you know that the first cosmetic pencils were eyebrow pencils? At the beginning of the last century, the use of makeup became popular beyond the Hollywood film industry 🎬 And eyebrow pencils together with other make up began to be used on a regular basis.
The history of JOVI Cosmetics also begins with the production of eyebrow pencils, back in 1945. The formula was quite different back then though … But we’ve never stopped improving our most demanded pencil formula!
📣 And today we have good news to announce: JOVI COSMETICS Eyebrow pencil formula is VEGAN and NATURAL!