Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup


Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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Chubby Stick Revolution

Chubby Stick Revolution

This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.

The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.

A must-have product for all the brands who want to offer a beautiful product for everyone!

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Happy Valentine’s day!

Happy  Valentine’s day!

Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.

Valentine’s Day is not just for lovers.

We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.

Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:

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Nomad Colours – Autumn/Winter 2020 Trend

Nomad Colours – Autumn/Winter 2020 Trend

Do you keep searching for new experiences, new locations, new you? Does nomad lifestyle agree with you?

Feel the sensation of desert breeze and calm of the desert dunes, live new experiences and forget your busy life. Dare to try the new Nomad Colours, inspired by the flow of nature. They offer the perfect balance for the hectic digital world we live in today and set you off on an adventure of self-discovery.

Immerse yourself in vibrant tones, resistant enough to accompany you during your journey.

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Rebel Colours – Autumn/Winter 2019 Trend

Rebel Colours – Autumn/Winter 2019 Trend

Change the way the beauty world talks to you

Give your make-up an anarchic twist and join the Women’s Empowerment Movement.

Being a beauty rebel was never so easy.  Do not conform, break the rules, have no fear and play with colours and effects for a subtle beauty rebellion.

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Halloween at JOVI

Halloween at JOVI

Pumpkin for a day!

Do you want to attract the fairies into your life and scare off the demons? Wonder no more!  We are ready to enlighten you!

The tradition of carving faces into vegetables dates to the Celts. As part of their autumnal celebration, they wanted to light the way to their homes for the good spirits and to ward off imaginary demons, so they carved faces into vegetables such as turnips and squash. A light was placed within the hollowed out vegetable.

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Ocean Colours – Spring/Summer 2019 Trend

Ocean Colours – Spring/Summer 2019 Trend

Dive into the ocean!

Let the beauty of art in nature inspire you.  Feel its refreshing and bright colours lift your spirits and stay optimistic!  Open your mind and absorb the vitality and brilliance that surrounds you. Merge with the electrifying perfection of nature.

Be yourself! Enhance your uniqueness and head off to your next fantastic adventure!

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MakeUp Travel Guide

MakeUp Travel Guide

Well-deserved, long-awaited summer has finally arrived! How are you going to enjoy it?  Citybreak & sightseeing? Beach & relaxation? Nature & hiking? Not sure what make up goes best with your summer adventure?   Whatever your destination, there is a matching trend to help you stay pretty in summer.  Not sure which one to pick? Worry no more! We’ve chosen the best Summer 2018 looks  for each journey.

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Non-stop MakeUp

Non-stop MakeUp

Heat, sweat, tears of joy – don’t let them ruin your make up!

Whether it’s a pre summer workout, hot summer days, watching a heartbreaking movie or a night out, there’s nothing more frustrating than wiping off half of your lipstick after a sip of coffee, or smearing a flawless cat eye that took precious time to achieve.

Are you fed up of retouching your look throughout the day?

Read up on how to keep it intact!

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