E-Gen Colours – Autumn/Winter 2021/2022 Trend

E-Gen Colours – Autumn/Winter 2021/2022 Trend

Meet the E-Gen and discover what it stands for!

Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.

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Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup

#wearamask

Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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Chubby Stick Revolution

Chubby Stick Revolution

This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.

The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.

A must-have product for all the brands who want to offer a beautiful product for everyone!

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Juicy Colours – Spring/Summer 2021 Trend

Juicy Colours – Spring/Summer 2021 Trend

How green are you? Go juicy green with us!

Nature colour spectrum goes far beyond brown and beige. Take sustainability to the next level and enjoy a myriad of nature hues.

Join spring blooming  and summer smoothies with Juicy Colours make up. Explore awakening buzz and summer breeze with joyful and fresh tones. Merge with nature and its playful colours in happy reunion for colourful green future.

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Flappers and gangsters Carnaval

Flappers and gangsters Carnaval

Celebrate the new decade!

Relive the Roaring 20s! Join our flappers and gangsters party!

The 20s was all about Jazz, Radio and Prohibition which meant loud music, lots of illegal drinking and organised crime.

Dare to rock a racy flapper dress or gangster style and become Al Capone, Charlie Chaplin, Coco Chanel, Greta Garbo or Louis Armstrong for a day!

Here’s how it’s done!

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PANTONE 2020

PANTONE 2020

Pantone’s been announcing the Colour of the Year since 1999. New colour is expected every year with excitement and anticipation.

What was your Pantone Color of the year guess?

Have you got it right this time?

Will you miss Living Coral? Cry no more.

Get ready to fall in love with Classic Blue!

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Nomad Colours – Autumn/Winter 2020 Trend

Nomad Colours – Autumn/Winter 2020 Trend

Do you keep searching for new experiences, new locations, new you? Does nomad lifestyle agree with you?

Feel the sensation of desert breeze and calm of the desert dunes, live new experiences and forget your busy life. Dare to try the new Nomad Colours, inspired by the flow of nature. They offer the perfect balance for the hectic digital world we live in today and set you off on an adventure of self-discovery.

Immerse yourself in vibrant tones, resistant enough to accompany you during your journey.

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