All that glitters is not gold

All that glitters is not gold

Looking for an extra spark to add to your new collection?

You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?

What’s a special effect you need to create a sunshine, moonlight or stardust line?

Choose from JOVI special effect s display:

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Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup

#wearamask

Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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Chubby Stick Revolution

Chubby Stick Revolution

This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.

The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.

A must-have product for all the brands who want to offer a beautiful product for everyone!

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Flappers and gangsters Carnaval

Flappers and gangsters Carnaval

Celebrate the new decade!

Relive the Roaring 20s! Join our flappers and gangsters party!

The 20s was all about Jazz, Radio and Prohibition which meant loud music, lots of illegal drinking and organised crime.

Dare to rock a racy flapper dress or gangster style and become Al Capone, Charlie Chaplin, Coco Chanel, Greta Garbo or Louis Armstrong for a day!

Here’s how it’s done!

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PANTONE 2020

PANTONE 2020

Pantone’s been announcing the Colour of the Year since 1999. New colour is expected every year with excitement and anticipation.

What was your Pantone Color of the year guess?

Have you got it right this time?

Will you miss Living Coral? Cry no more.

Get ready to fall in love with Classic Blue!

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Nomad Colours – Autumn/Winter 2020 Trend

Nomad Colours – Autumn/Winter 2020 Trend

Do you keep searching for new experiences, new locations, new you? Does nomad lifestyle agree with you?

Feel the sensation of desert breeze and calm of the desert dunes, live new experiences and forget your busy life. Dare to try the new Nomad Colours, inspired by the flow of nature. They offer the perfect balance for the hectic digital world we live in today and set you off on an adventure of self-discovery.

Immerse yourself in vibrant tones, resistant enough to accompany you during your journey.

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Longlasting Khol, ¿Is it possible?

Longlasting Khol, ¿Is it possible?

How many people have ever used a cosmetic pencil to line the inside of the eye?

A khol pencil is a must in our make-up bag. When it is not used to intensify the look with a dark colour, it is applied with light colours to illuminate the look and make the eye look bigger.

More and more people want to look attractive, both women and men: artists setting trends, elegant red carpet looks, as well as subtle make-up for the day.

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