Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Happy Valentine’s day!

Happy  Valentine’s day!

Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.

Valentine’s Day is not just for lovers.

We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.

Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:

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Men’s MakeUp

Men’s MakeUp

Make-up and masculinity are no longer mutually exclusive. We all want to look our best. Especially if you wake up with dark circles under your eyes before the important meeting. Get the concealer and regain your confidence. You have the right to use the same weapons women do to defend your beauty. Men’s makeup brands are on the rise and we’re here to help the last hesitating men to catch the wave.

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Longlasting Khol, ¿Is it possible?

Longlasting Khol, ¿Is it possible?

How many people have ever used a cosmetic pencil to line the inside of the eye?

A khol pencil is a must in our make-up bag. When it is not used to intensify the look with a dark colour, it is applied with light colours to illuminate the look and make the eye look bigger.

More and more people want to look attractive, both women and men: artists setting trends, elegant red carpet looks, as well as subtle make-up for the day.

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Rebel Colours – Autumn/Winter 2019 Trend

Rebel Colours – Autumn/Winter 2019 Trend

Change the way the beauty world talks to you

Give your make-up an anarchic twist and join the Women’s Empowerment Movement.

Being a beauty rebel was never so easy.  Do not conform, break the rules, have no fear and play with colours and effects for a subtle beauty rebellion.

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Halloween at JOVI

Halloween at JOVI

Pumpkin for a day!

Do you want to attract the fairies into your life and scare off the demons? Wonder no more!  We are ready to enlighten you!

The tradition of carving faces into vegetables dates to the Celts. As part of their autumnal celebration, they wanted to light the way to their homes for the good spirits and to ward off imaginary demons, so they carved faces into vegetables such as turnips and squash. A light was placed within the hollowed out vegetable.

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Beautyworld Middle East – What’s new?

Beautyworld Middle East – What’s new?

It’s the most attractive show in the Middle East, and you’re invited!

Meet the JOVI COSMETICS Team at the 23rd edition of Beautyworld Middle East in Dubai, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East.

Feel the buzz!

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Colour correctors: How to use them?

Colour correctors: How to use them?

Colour Corrector and Correct&Conceal Pencil

How to use:

First of all, it is very important that you prepare your skin before applying any make-up. Follow your usual routine of cleansing, moisturizing, and any other products you include in your everyday routine. If the skin is properly hydrated, you will need less makeup.

After that, it is highly recommended to use a makeup base, that will leave your face shine-free, and will make your makeup last much longer. You can add an extra dose of this product where the imperfections are concentrated, or where your skin is oilier.

Now, it would be very simple to apply a super extra covering base all over our face, right? BUT aren’t we looking for a natural and lively look, after all? Then we only must conceal what has to be concealed, focusing on each type of imperfection and how to neutralize it better.

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