Colorful Natural Makeup

Colorful Natural Makeup

Do you like natural cosmetics but are not sure about the colours that can be used with natural products? Would you like to launch the natural line that is not boring and includes more than green and brown colours? We will explain you how to get the rainbow of cheerful colours so that your natural cosmetics is colourful like a flowering garden and blazing like the sunlight reflection on the water surface.

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JOVI Cosmetics & NATRUE: Truly Natural Pencil

JOVI Cosmetics & NATRUE: Truly Natural Pencil

From Jovi Cosmetics we have some news to celebrate, we want to present our formula to use as an eyeliner, natural and vegan and which has also obtained the NATRUE certificate.

But first, we are going to tell you a little about this certification.

Currently, there is no official regulatory definition for Natural and Organic Cosmetics. There are private standards, but they need to mention that the baseline requirement is that products must first comply with Regulation (EC No. 1223/2009 of the European Parliament and of the Council) on cosmetic products.

Thus, in 2007 Natrue Certifier was born with the aim to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.

NATRUE’s Label Criteria goes further than any definition of “natural cosmetics” so far established in Europe in terms of consistency and complete transparency. The NATRUE Label sets a high standard when it comes to defining the naturalness of cosmetic products, helping consumers to identify Natural and Organic Cosmetics truly worth of that name. When the NATRUE Label appears on a packaging, you can be sure that the product it contains is not only compliant with a strict standard but also that a reliable certification process has been carried out by independent certification bodies.

Our Ingredients

Our pencil is formulated with 100% natural and vegan ingredients. It is dermatologically and ophthalmologically tested and cruelty free.

Without perfume or parabens, it contains waxes and vegetable oils such as Jojoba oil that provides nutrition and emolliency.

Our pigments

In Jovi we work with a great variety of pigments, but for the development of natural colours that meet NATRUE criteria, we reduce the list to 7 pigments with no effect, and by mixing them we obtain a wide selection of shades.

Among these seven pigments are the four that we consider basic: white, black, red and yellow which are titanium and iron oxides. We complete the list of natural pigments with blue, green and violet.

Our formula

Natural Vegan Eyeliner is an eyeliner made with PEFC certified wood that glides perfectly to create a defined and intense line thanks to its consistent yet very soft texture. With a high pigmentation, it allows you to frame the look and achieve a perfect makeup.

Do you want to try it? Do not hesitate to contact us and incorporate a line of ECO-Friendly profilers to your brand.

* NATRUE approved formula, in order to certify the product of each client, they must go to ECO-Control to certify the final product, informing that they will use a “NATRUE approved formula”.

All that glitters is not gold

All that glitters is not gold

Looking for an extra spark to add to your new collection?

You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?

What’s a special effect you need to create a sunshine, moonlight or stardust line?

Choose from JOVI special effect s display:

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E-Gen Colours – Autumn/Winter 2021/2022 Trend

E-Gen Colours – Autumn/Winter 2021/2022 Trend

Meet the E-Gen and discover what it stands for!

Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup


Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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Flappers and gangsters Carnaval

Flappers and gangsters Carnaval

Celebrate the new decade!

Relive the Roaring 20s! Join our flappers and gangsters party!

The 20s was all about Jazz, Radio and Prohibition which meant loud music, lots of illegal drinking and organised crime.

Dare to rock a racy flapper dress or gangster style and become Al Capone, Charlie Chaplin, Coco Chanel, Greta Garbo or Louis Armstrong for a day!

Here’s how it’s done!

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Happy Valentine’s day!

Happy  Valentine’s day!

Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.

Valentine’s Day is not just for lovers.

We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.

Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:

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Make up for blondes

Make up for blondes

Blond hair has long been associated with female beauty. Whether fake or naturally blonde, finding the perfect shades of makeup that work with hair colour is not always easy.

But searching for the right shades doesn’t have to be such a struggle, as there are some universal makeup tips for blondes that complement blond locks.

Let us help you find the right colours!

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Summer Make up Story

Summer Make up Story

Make up your summer story and live it up!

You know you’re in summer mode when you don’t know today’s date, you drink plenty of water, you start applying sunscreen, you can’t stop to sing along to that annoying summer song, drinks get colder, nights get longer, life gets better and you keep posting pictures of sunshine and cocktails on social media…

Follow our tips to be the prettiest hero of your summer stories!

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