100% vegan and natural eyebrow pencil

100% vegan and natural eyebrow pencil

Did you know that the first cosmetic pencils were eyebrow pencils? At the beginning of the last century, the use of makeup became popular beyond the Hollywood film industry 🎬 And eyebrow pencils together with other make up began to be used on a regular basis.

The history of JOVI Cosmetics also begins with the production of eyebrow pencils, back in 1945. The formula was quite different back then though … But we’ve never stopped improving our most demanded pencil formula!

đź“Ł And today we have good news to announce: JOVI COSMETICS Eyebrow pencil formula is VEGAN and NATURAL!

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New 100% vegan and natural formula for nails

New 100% vegan and natural formula for nails

Neat and tidy nails is what every person needs to secure their confidence. Hands are the inseparable tool we use all the time and that help us to explain and express ourselves. Being on display during the most important moments of our lives we want to keep them neat. That’s why manicure is so in! But there is no need to visit the saloon, you can put your nails in order fast and easy with Natural Whitening Wooden Nail Pencil.

It’s eco-friendly, trendy, unisex, innovative and easy to use.

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Colorful Natural Makeup

Colorful Natural Makeup

Do you like natural cosmetics but are not sure about the colours that can be used with natural products? Would you like to launch the natural line that is not boring and includes more than green and brown colours? We will explain you how to get the rainbow of cheerful colours so that your natural cosmetics is colourful like a flowering garden and blazing like the sunlight reflection on the water surface.

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Makeup for brunettes

Makeup for brunettes

Makeup experts wholeheartedly agree that people with dark hair have the widest choice of colours available to them when it comes to makeup.

In addition to hair colour, brunettes should also pay close attention to their skin tone. Skin, hair, and eye colour work together in determining the best makeup colours.

Don’t be afraid to experiment with a variety of hues to see what works best for you. Below, we share our suggestions for makeup colours for those with brown/black hair.

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All that glitters is not gold

All that glitters is not gold

Looking for an extra spark to add to your new collection?

You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?

What’s a special effect you need to create a sunshine, moonlight or stardust line?

Choose from JOVI special effect s display:

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E-Gen Colours – Autumn/Winter 2021/2022 Trend

E-Gen Colours – Autumn/Winter 2021/2022 Trend

Meet the E-Gen and discover what it stands for!

Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.

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Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup

#wearamask

Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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