Colour of the year 2018

Be famous for more than 15 minutes! Rock the Ultra Violet look!

COLOUR OF THE YEAR 2018 has arrived! 

Declared by Pantone Color Institute since 2000, colour of the year helps fashion designers and consumer-oriented companies to guide their designs and planning for future products.

The Pantone Color Institute is a consulting service within Pantone – company best known for its Pantone Matching System (PMS) that forecasts global color trends and advises companies on color in brand identity and product development.

ultra warholWhy Ultra Violet?

As Pantone states, enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons such as  Prince, David BowieJimi Hendrix, and Andy Warhol brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Go for it!

Makeup Inspiration

We’ve already seen Ultra Violet in accessories, clothes and hair during the last months. And we are sure there’s going to be much more of it next year! Will it be the 2018 youthquake colour?

If you are not sure how to rock this enigmatic shade, here we give you some ideas:


We never thought an Ultra Violet smokey eye could create such a gorgeous look, but here you have it:

 makeup cara

If you want to try this ideal makeup, follow these easy steps:

  1. Apply a very pigmented purple shadow to the eye lid
  2. Smudge it to the crease
  3. Repeat the 2 previous steps as many times as you need, to achieve a shade gradient: very intense right above the lashes, and slowly fainting upwards
  4. Take a shimmery violet eyeshadow and apply it on the inner half of the lid
  5. Use a purple pencil to line the lower lash line, and smudge it with a pointed brush

Finish the look with a winged eyeliner and a nice amount of mascara. Or even better, with long false lashes!

makeup ulls

Beauty tip: match the look with a subtle lavender highlighter, the result will be stunning


Celebrities have been wearing purple lips for a lifetime: Lorde, Joan Smalls, Rihanna, and so many more… It’s time for the rest of us mortals to put it on.


Beauty tip: add a powder eyeshadow on top of your lipstick, it will set it on place and make it last longer

We have plenty more ideas for this wonderful colour, and infinite products to create your own range.


Will you dare to wear the Pantone Colour of the Year 2018?

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