Colour of the Year 2019

Colour of the Year 2019

As a trendsetting concept for branding, marketing and creative society, Pantone Colour of the year is awaited with much excitement and anticipation every December since 2000. And this year was no different!

It’s time to say goodbye to Ultra Violet and welcome Living Coral!

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Liquid Eyeliner, a MakeUp must-have

Liquid Eyeliner, a MakeUp must-have

Already in ancient Egypt, Cleopatra, inspired by actual cats, started to sport the cat eye look. Followed by pin up girls in the ‘40s and by Hollywood stars since then. The cat eye look went punk during ‘80s and was brought into the new millennium by Amy Winehouse.  Today, the eyeliner is constantly being reinvented thanks to Instagram and YouTube makeup trends.

Let’s see some of the trends that spin around this legendary product!

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Halloween at JOVI

Halloween at JOVI

Pumpkin for a day!

Do you want to attract the fairies into your life and scare off the demons? Wonder no more!  We are ready to enlighten you!

The tradition of carving faces into vegetables dates to the Celts. As part of their autumnal celebration, they wanted to light the way to their homes for the good spirits and to ward off imaginary demons, so they carved faces into vegetables such as turnips and squash. A light was placed within the hollowed out vegetable.

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Wonderbrow!

Wonderbrow!

Happy international Brow day!!!

Did you know that the world’s first cosmetic pencil was an Eyebrow pencil?

A talented Polish beautician Maksymilian Faktor  – founder of  Max Factor started selling it 90 years ago together with eye shadow. This was the first time such products were available outside the movie industry and made us falling in love with them since then.

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Ocean Colours – Spring/Summer 2019 Trend

Ocean Colours – Spring/Summer 2019 Trend

Dive into the ocean!

Let the beauty of art in nature inspire you.  Feel its refreshing and bright colours lift your spirits and stay optimistic!  Open your mind and absorb the vitality and brilliance that surrounds you. Merge with the electrifying perfection of nature.

Be yourself! Enhance your uniqueness and head off to your next fantastic adventure!

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MakeUp Travel Guide

MakeUp Travel Guide

Well-deserved, long-awaited summer has finally arrived! How are you going to enjoy it?  Citybreak & sightseeing? Beach & relaxation? Nature & hiking? Not sure what make up goes best with your summer adventure?   Whatever your destination, there is a matching trend to help you stay pretty in summer.  Not sure which one to pick? Worry no more! We’ve chosen the best Summer 2018 looks  for each journey.

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Non-stop MakeUp

Non-stop MakeUp

Heat, sweat, tears of joy – don’t let them ruin your make up!

Whether it’s a pre summer workout, hot summer days, watching a heartbreaking movie or a night out, there’s nothing more frustrating than wiping off half of your lipstick after a sip of coffee, or smearing a flawless cat eye that took precious time to achieve.

Are you fed up of retouching your look throughout the day?

Read up on how to keep it intact!

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MakeUp on the go: Waking Up Commuting Beauty

MakeUp on the go: Waking Up Commuting Beauty

Get that extra hour in your day!

It’s a crazy world out there and we’re always on the go. No time to stop. No time to loose. All of us are desperately looking for that one extra hour that would save the day.

Do you struggle with a morning rush dilemma whether to give up breakfast or make up? How about keeping them both?

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Rouge Colours – Xmas 2018 Trend

Rouge Colours – Xmas 2018 Trend

Bring out your inner queen!

Don´t be intimidated by red lips anymore. Put on red carpet classic– perfect for any occasion and any outfit.

Red is the colour that never goes out of style. Incorporate red lip liner into your makeup routine to express your passion, energy and self-confidence. Red will always be a shade that suit you and never fails to impress.

Instant boost of confidence that will make you own your life!

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