Meet the E-Gen and discover what it stands for!
Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.
For the Autumn-Winter 2021-2022 season we suggest a palette of colours that is neutral and soft, but at the same time bold and intense. A range of deep, dark tones, which contrast with lighter, even pastel, tones. These shades reflect the increasingly diverse complexity of gender identity around the world.
Here you have our proposal for a makeup look using the E-GEN colours:
What feels right for you today? Feeling like giving E-gen trend a try? We’ll help you go for it!