Concealer stick, the best choice

Concealer stick, the best choice

Why a Concealer Stick?

Concealer stick is the best multitasker of all the products in your makeup bag! Great for its ability to use on the go, whether as concealer, highlighter, lip filler and definer, eyeshadow primer, eye makeup corrector or contouring!

Using a stick formula is a quick, easy and mess-free alternative to other concealer options and easy to carry in any bag. Simply swipe the stick on trouble areas and blend away with clean fingertips.

Choose the concealer format you like the best from variety of JOVI concealers.

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JOVI Cosmetics & NATRUE: Truly Natural Pencil

JOVI Cosmetics & NATRUE: Truly Natural Pencil

From Jovi Cosmetics we have some news to celebrate, we want to present our formula to use as an eyeliner, natural and vegan and which has also obtained the NATRUE certificate.

But first, we are going to tell you a little about this certification.

Currently, there is no official regulatory definition for Natural and Organic Cosmetics. There are private standards, but they need to mention that the baseline requirement is that products must first comply with Regulation (EC No. 1223/2009 of the European Parliament and of the Council) on cosmetic products.

Thus, in 2007 Natrue Certifier was born with the aim to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.

NATRUE’s Label Criteria goes further than any definition of “natural cosmetics” so far established in Europe in terms of consistency and complete transparency. The NATRUE Label sets a high standard when it comes to defining the naturalness of cosmetic products, helping consumers to identify Natural and Organic Cosmetics truly worth of that name. When the NATRUE Label appears on a packaging, you can be sure that the product it contains is not only compliant with a strict standard but also that a reliable certification process has been carried out by independent certification bodies.

Our Ingredients

Our pencil is formulated with 100% natural and vegan ingredients. It is dermatologically and ophthalmologically tested and cruelty free.

Without perfume or parabens, it contains waxes and vegetable oils such as Jojoba oil that provides nutrition and emolliency.

Our pigments

In Jovi we work with a great variety of pigments, but for the development of natural colours that meet NATRUE criteria, we reduce the list to 7 pigments with no effect, and by mixing them we obtain a wide selection of shades.

Among these seven pigments are the four that we consider basic: white, black, red and yellow which are titanium and iron oxides. We complete the list of natural pigments with blue, green and violet.

Our formula

Natural Vegan Eyeliner is an eyeliner made with PEFC certified wood that glides perfectly to create a defined and intense line thanks to its consistent yet very soft texture. With a high pigmentation, it allows you to frame the look and achieve a perfect makeup.

Do you want to try it? Do not hesitate to contact us and incorporate a line of ECO-Friendly profilers to your brand.

* NATRUE approved formula, in order to certify the product of each client, they must go to ECO-Control to certify the final product, informing that they will use a “NATRUE approved formula”.

Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Chubby Stick Revolution

Chubby Stick Revolution

This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.

The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.

A must-have product for all the brands who want to offer a beautiful product for everyone!

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Nomad Colours – Autumn/Winter 2020 Trend

Nomad Colours – Autumn/Winter 2020 Trend

Do you keep searching for new experiences, new locations, new you? Does nomad lifestyle agree with you?

Feel the sensation of desert breeze and calm of the desert dunes, live new experiences and forget your busy life. Dare to try the new Nomad Colours, inspired by the flow of nature. They offer the perfect balance for the hectic digital world we live in today and set you off on an adventure of self-discovery.

Immerse yourself in vibrant tones, resistant enough to accompany you during your journey.

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Choose your own ombré lips!

Choose your own ombré lips!

Who doesn’t like to wear a good lip makeup? Our lip colour can completely change our look. We will get a very different result when adding a bold red, or a subtle nude, to our lips.

If you want to add a special touch to your lip makeup, try with ombré lips! We’ve been seeing the ombré trend for a while, and it seems it came to stay. Ombré hair, ombré brows… and of course ombré lips.

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