Meet the E-Gen and discover what it stands for!
Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.
Continue reading “E-Gen Colours – Autumn/Winter 2021/2022 Trend”
Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.
Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.
Continue reading “Longlasting and Mask-proof Makeup”
Are your environmentally conscious customers satisfied?
More and more consumers want to support the next generation of natural ingredients, buying from safe, environmental and sustainability driven brands and businesses.
Are you one of Mindful Beauty ethical and transparent brands?
Continue reading “Mindful Beauty”
Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.
Valentine’s Day is not just for lovers.
We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.
Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:
Continue reading “Happy Valentine’s day!”
We’ve been using lip liner pencils to define the lips, enhance the lip colour and create the illusion of fuller lips for nearly 100 years now. Despite some unfortunate lip liner trends in the past, we never dared to skip a lip liner in our makeup routine. Let us tell you more about this instant morning face brightener and why it remains a substantial part of our makeup bags. Discover it among our wide range of products:
Continue reading “Lip liner to kiss for”
Do you keep searching for new experiences, new locations, new you? Does nomad lifestyle agree with you?
Feel the sensation of desert breeze and calm of the desert dunes, live new experiences and forget your busy life. Dare to try the new Nomad Colours, inspired by the flow of nature. They offer the perfect balance for the hectic digital world we live in today and set you off on an adventure of self-discovery.
Immerse yourself in vibrant tones, resistant enough to accompany you during your journey.
Continue reading “Nomad Colours – Autumn/Winter 2020 Trend”
Make up your summer story and live it up!
You know you’re in summer mode when you don’t know today’s date, you drink plenty of water, you start applying sunscreen, you can’t stop to sing along to that annoying summer song, drinks get colder, nights get longer, life gets better and you keep posting pictures of sunshine and cocktails on social media…
Follow our tips to be the prettiest hero of your summer stories!
Continue reading “Summer Make up Story”
Still can’t find that that extra hour in your day? Take a look at your make up bag. Is it full of products you hardly ever use? Do you always grab the same few products and carry around the rest just in case?
Let JOVI multiuse pencils do double duty and save you some space and time!
Continue reading “Multitasking Beauty Secrets”
Make-up and masculinity are no longer mutually exclusive. We all want to look our best. Especially if you wake up with dark circles under your eyes before the important meeting. Get the concealer and regain your confidence. You have the right to use the same weapons women do to defend your beauty. Men’s makeup brands are on the rise and we’re here to help the last hesitating men to catch the wave.
Continue reading “Men’s MakeUp”
If you are looking for a no make-up makeup fresh out-of-the-shower look and a splendid youthful glow, JOVI Glow Highlighter Stick is what you need.
Continue reading “Get your shine on!”