Worn by both men and women, eye liner has been used since ancient times initially to protect the skin from the sun or from evil eye, and of course to enhance the eyes and bring them out. The trend set by Nefertiti in Ancient Egypt and followed by Charlie Chaplin, Twiggy, and Madonna among others, is still surprising us today with its versatility. Eyeliner has remained a staple of millennial and Gen Z beauty routines.
Make-up and masculinity are no longer mutually exclusive. We all want to look our best. Especially if you wake up with dark circles under your eyes before the important meeting. Get the concealer and regain your confidence. You have the right to use the same weapons women do to defend your beauty. Men’s makeup brands are on the rise and we’re here to help the last hesitating men to catch the wave.
If you are looking for a no make-up makeup fresh out-of-the-shower look and a splendid youthful glow, JOVI Glow Highlighter Stick is what you need.
If you want to add a special touch to your lip makeup, try with ombré lips! We’ve been seeing the ombré trend for a while, and it seems it came to stay. Ombré hair, ombré brows… and of course ombré lips.
How many people have ever used a cosmetic pencil to line the inside of the eye?
A khol pencil is a must in our make-up bag. When it is not used to intensify the look with a dark colour, it is applied with light colours to illuminate the look and make the eye look bigger.
More and more people want to look attractive, both women and men: artists setting trends, elegant red carpet looks, as well as subtle make-up for the day.
Hey gorgeous! Will you be my Valentine?
Are you ready for celebration of romance and romantic love? What gifts are you going for this year? Valentine’s card, candy, flowers, jewelry? What about make up? Indulge yourself this Valentine’s Day and put your best face on with a little help from your friends in JOVI!
We’d like to show you a selection of Jovi products perfect for the occasion:
Give your make-up an anarchic twist and join the Women’s Empowerment Movement.
Being a beauty rebel was never so easy. Do not conform, break the rules, have no fear and play with colours and effects for a subtle beauty rebellion.
JOVI Cosmetics would like to thank you for your support and loyalty during this year… so, here comes a christmas gift: our best ideas for this magic time of the year.
As a trendsetting concept for branding, marketing and creative society, Pantone Colour of the year is awaited with much excitement and anticipation every December since 2000. And this year was no different!
It’s time to say goodbye to Ultra Violet and welcome Living Coral!
Already in ancient Egypt, Cleopatra, inspired by actual cats, started to sport the cat eye look. Followed by pin up girls in the ‘40s and by Hollywood stars since then. The cat eye look went punk during ‘80s and was brought into the new millennium by Amy Winehouse. Today, the eyeliner is constantly being reinvented thanks to Instagram and YouTube makeup trends.
Let’s see some of the trends that spin around this legendary product!