Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Happy Valentine’s day!

Happy  Valentine’s day!

Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.

Valentine’s Day is not just for lovers.

We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.

Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:

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Halloween 2019

Halloween 2019

Ronald McDonald, Krusty the Clown, Pennywise – would you be brave enough to invite them to your party?

We keep wondering if they are comical or creepy and what do they hide beneath the makeup and disguises.

They seem to be happy, but are they really? You never know what reaction to expect from them. The wig, the red nose, the makeup and the odd clothing only magnify the uncertainty of what the clown might do next.

How did a children’s birthday parties’ hero become an embodiment of pure evil?

We decided to face our childhood fears and invite the clowns to this year JOVI Halloween party!

Read on if you’re not scared to see how it ended …

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Lip liner to kiss for

Lip liner to kiss for

We’ve been using lip liner pencils to define the lips, enhance the lip colour and create the illusion of fuller lips for nearly 100 years now. Despite some unfortunate lip liner trends in the past, we never dared to skip a lip liner in our makeup routine. Let us tell you more about this instant morning face brightener and why it remains a substantial part of our makeup bags. Discover it among our wide range of products:

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Summer Make up Story

Summer Make up Story

Make up your summer story and live it up!

You know you’re in summer mode when you don’t know today’s date, you drink plenty of water, you start applying sunscreen, you can’t stop to sing along to that annoying summer song, drinks get colder, nights get longer, life gets better and you keep posting pictures of sunshine and cocktails on social media…

Follow our tips to be the prettiest hero of your summer stories!

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Eye line! Do you?

Eye line! Do you?

Worn by both men and women, eye liner has been used since ancient times initially to protect the skin from the sun or from evil eye, and of course to enhance the eyes and bring them out. The trend set by Nefertiti in Ancient Egypt and followed by Charlie Chaplin, Twiggy, and Madonna among others, is still surprising us today with its versatility. Eyeliner has remained a staple of millennial and Gen Z beauty routines.

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Men’s MakeUp

Men’s MakeUp

Make-up and masculinity are no longer mutually exclusive. We all want to look our best. Especially if you wake up with dark circles under your eyes before the important meeting. Get the concealer and regain your confidence. You have the right to use the same weapons women do to defend your beauty. Men’s makeup brands are on the rise and we’re here to help the last hesitating men to catch the wave.

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Choose your own ombré lips!

Choose your own ombré lips!

Who doesn’t like to wear a good lip makeup? Our lip colour can completely change our look. We will get a very different result when adding a bold red, or a subtle nude, to our lips.

If you want to add a special touch to your lip makeup, try with ombré lips! We’ve been seeing the ombré trend for a while, and it seems it came to stay. Ombré hair, ombré brows… and of course ombré lips.

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