100% vegan and natural eyebrow pencil

100% vegan and natural eyebrow pencil

Did you know that the first cosmetic pencils were eyebrow pencils? At the beginning of the last century, the use of makeup became popular beyond the Hollywood film industry 🎬 And eyebrow pencils together with other make up began to be used on a regular basis.

The history of JOVI Cosmetics also begins with the production of eyebrow pencils, back in 1945. The formula was quite different back then though … But we’ve never stopped improving our most demanded pencil formula!

📣 And today we have good news to announce: JOVI COSMETICS Eyebrow pencil formula is VEGAN and NATURAL!

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A solidary Halloween

A solidary Halloween

Every opportunity to put JOVI COSMETICS pencils to use is welcome! And Solidarity Halloween is one of the most anticipated events at JOVI COSMETICS.

Following the tradition of previous years, we celebrate it again with horror make up. For each person who participates in this edition of solidarity Halloween, the company will donate € 5 to an association. This year, the association chosen is NEXE FUNDACIÓ, which works to offer children with severe disabilities the care and support they need so that they can enjoy all the rights and opportunities in childhood and adolescence.

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New 100% vegan and natural formula for nails

New 100% vegan and natural formula for nails

Neat and tidy nails is what every person needs to secure their confidence. Hands are the inseparable tool we use all the time and that help us to explain and express ourselves. Being on display during the most important moments of our lives we want to keep them neat. That’s why manicure is so in! But there is no need to visit the saloon, you can put your nails in order fast and easy with Natural Whitening Wooden Nail Pencil.

It’s eco-friendly, trendy, unisex, innovative and easy to use.

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Colorful Natural Makeup

Colorful Natural Makeup

Do you like natural cosmetics but are not sure about the colours that can be used with natural products? Would you like to launch the natural line that is not boring and includes more than green and brown colours? We will explain you how to get the rainbow of cheerful colours so that your natural cosmetics is colourful like a flowering garden and blazing like the sunlight reflection on the water surface.

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Concealer stick, the best choice

Concealer stick, the best choice

Why a Concealer Stick?

Concealer stick is the best multitasker of all the products in your makeup bag! Great for its ability to use on the go, whether as concealer, highlighter, lip filler and definer, eyeshadow primer, eye makeup corrector or contouring!

Using a stick formula is a quick, easy and mess-free alternative to other concealer options and easy to carry in any bag. Simply swipe the stick on trouble areas and blend away with clean fingertips.

Choose the concealer format you like the best from variety of JOVI concealers.

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JOVI Cosmetics & NATRUE: Truly Natural Pencil

JOVI Cosmetics & NATRUE: Truly Natural Pencil

From Jovi Cosmetics we have some news to celebrate, we want to present our formula to use as an eyeliner, natural and vegan and which has also obtained the NATRUE certificate.

But first, we are going to tell you a little about this certification.

Currently, there is no official regulatory definition for Natural and Organic Cosmetics. There are private standards, but they need to mention that the baseline requirement is that products must first comply with Regulation (EC No. 1223/2009 of the European Parliament and of the Council) on cosmetic products.

Thus, in 2007 Natrue Certifier was born with the aim to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.

NATRUE’s Label Criteria goes further than any definition of “natural cosmetics” so far established in Europe in terms of consistency and complete transparency. The NATRUE Label sets a high standard when it comes to defining the naturalness of cosmetic products, helping consumers to identify Natural and Organic Cosmetics truly worth of that name. When the NATRUE Label appears on a packaging, you can be sure that the product it contains is not only compliant with a strict standard but also that a reliable certification process has been carried out by independent certification bodies.

Our Ingredients

Our pencil is formulated with 100% natural and vegan ingredients. It is dermatologically and ophthalmologically tested and cruelty free.

Without perfume or parabens, it contains waxes and vegetable oils such as Jojoba oil that provides nutrition and emolliency.

Our pigments

In Jovi we work with a great variety of pigments, but for the development of natural colours that meet NATRUE criteria, we reduce the list to 7 pigments with no effect, and by mixing them we obtain a wide selection of shades.

Among these seven pigments are the four that we consider basic: white, black, red and yellow which are titanium and iron oxides. We complete the list of natural pigments with blue, green and violet.

Our formula

Natural Vegan Eyeliner is an eyeliner made with PEFC certified wood that glides perfectly to create a defined and intense line thanks to its consistent yet very soft texture. With a high pigmentation, it allows you to frame the look and achieve a perfect makeup.

Do you want to try it? Do not hesitate to contact us and incorporate a line of ECO-Friendly profilers to your brand.

* NATRUE approved formula, in order to certify the product of each client, they must go to ECO-Control to certify the final product, informing that they will use a “NATRUE approved formula”.

Makeup for brunettes

Makeup for brunettes

Makeup experts wholeheartedly agree that people with dark hair have the widest choice of colours available to them when it comes to makeup.

In addition to hair colour, brunettes should also pay close attention to their skin tone. Skin, hair, and eye colour work together in determining the best makeup colours.

Don’t be afraid to experiment with a variety of hues to see what works best for you. Below, we share our suggestions for makeup colours for those with brown/black hair.

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International Women’s Day

International Women’s Day

Yet another year, JOVI joins #IWD2021 #ChooseToChallenge movement: Raise your hand up!

Show your commitment to help build a more gender-equal world and encourage others to help forge women’s equality. Are you in? Will you choose to challenge and call out gender bias, stereotypes and discrimination everytime you see it?

From challenge comes change, so let’s all #ChooseToChallenge.

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All that glitters is not gold

All that glitters is not gold

Looking for an extra spark to add to your new collection?

You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?

What’s a special effect you need to create a sunshine, moonlight or stardust line?

Choose from JOVI special effect s display:

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