Eye line! Do you?

Eye line! Do you?

Worn by both men and women, eye liner has been used since ancient times initially to protect the skin from the sun or from evil eye, and of course to enhance the eyes and bring them out. The trend set by Nefertiti in Ancient Egypt and followed by Charlie Chaplin, Twiggy, and Madonna among others, is still surprising us today with its versatility. Eyeliner has remained a staple of millennial and Gen Z beauty routines.

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Men’s MakeUp

Men’s MakeUp

Make-up and masculinity are no longer mutually exclusive. We all want to look our best. Especially if you wake up with dark circles under your eyes before the important meeting. Get the concealer and regain your confidence. You have the right to use the same weapons women do to defend your beauty. Men’s makeup brands are on the rise and we’re here to help the last hesitating men to catch the wave.

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All in matt, the everlasting trend

All in matt, the everlasting trend

A few years ago lip shades came to our life in a matt finish, and far from being a passing trend, more and more brands are launching new products in this line. And as the saying goes, when a trend is good and remains for a long, it becomes a basic.

But this is not all. Market is not satisfied with matte products, it wants them to last for hours, and this is how the Long lasting matte lipsticks are born.

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Choose your own ombré lips!

Choose your own ombré lips!

Who doesn’t like to wear a good lip makeup? Our lip colour can completely change our look. We will get a very different result when adding a bold red, or a subtle nude, to our lips.

If you want to add a special touch to your lip makeup, try with ombré lips! We’ve been seeing the ombré trend for a while, and it seems it came to stay. Ombré hair, ombré brows… and of course ombré lips.

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Longlasting Khol, ¿Is it possible?

Longlasting Khol, ¿Is it possible?

How many people have ever used a cosmetic pencil to line the inside of the eye?

A khol pencil is a must in our make-up bag. When it is not used to intensify the look with a dark colour, it is applied with light colours to illuminate the look and make the eye look bigger.

More and more people want to look attractive, both women and men: artists setting trends, elegant red carpet looks, as well as subtle make-up for the day.

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Happy St Valentine’s day!

Happy St Valentine’s day!

Hey gorgeous! Will you be my Valentine?

Are you ready for celebration of romance and romantic love? What gifts are you going for this year? Valentine’s card, candy, flowers, jewelry? What about make up?  Indulge yourself this Valentine’s Day and put your best face on with a little help from your friends in JOVI!

We’d like to show you a selection of Jovi products perfect for the occasion:

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Rebel Colours – Autumn/Winter 2019 Trend

Rebel Colours – Autumn/Winter 2019 Trend

Change the way the beauty world talks to you

Give your make-up an anarchic twist and join the Women’s Empowerment Movement.

Being a beauty rebel was never so easy.  Do not conform, break the rules, have no fear and play with colours and effects for a subtle beauty rebellion.

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