Halloween 2019

Halloween 2019

Ronald McDonald, Krusty the Clown, Pennywise – would you be brave enough to invite them to your party?

We keep wondering if they are comical or creepy and what do they hide beneath the makeup and disguises.

They seem to be happy, but are they really? You never know what reaction to expect from them. The wig, the red nose, the makeup and the odd clothing only magnify the uncertainty of what the clown might do next.

How did a children’s birthday parties’ hero become an embodiment of pure evil?

We decided to face our childhood fears and invite the clowns to this year JOVI Halloween party!

Read on if you’re not scared to see how it ended …

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Lip liner to kiss for

Lip liner to kiss for

We’ve been using lip liner pencils to define the lips, enhance the lip colour and create the illusion of fuller lips for nearly 100 years now. Despite some unfortunate lip liner trends in the past, we never dared to skip a lip liner in our makeup routine. Let us tell you more about this instant morning face brightener and why it remains a substantial part of our makeup bags. Discover it among our wide range of products:

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Nomad Colours – Autumn/Winter 2020 Trend

Nomad Colours – Autumn/Winter 2020 Trend

Do you keep searching for new experiences, new locations, new you? Does nomad lifestyle agree with you?

Feel the sensation of desert breeze and calm of the desert dunes, live new experiences and forget your busy life. Dare to try the new Nomad Colours, inspired by the flow of nature. They offer the perfect balance for the hectic digital world we live in today and set you off on an adventure of self-discovery.

Immerse yourself in vibrant tones, resistant enough to accompany you during your journey.

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Summer Make up Story

Summer Make up Story

Make up your summer story and live it up!

You know you’re in summer mode when you don’t know today’s date, you drink plenty of water, you start applying sunscreen, you can’t stop to sing along to that annoying summer song, drinks get colder, nights get longer, life gets better and you keep posting pictures of sunshine and cocktails on social media…

Follow our tips to be the prettiest hero of your summer stories!

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Multitasking Beauty Secrets

Multitasking Beauty Secrets

Still can’t find that that extra hour in your day? Take a look at your make up bag. Is it full of products you hardly ever use? Do you always grab the same few products and carry around the rest just in case?

Let JOVI multiuse pencils do double duty and save you some space and time!

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Eye line! Do you?

Eye line! Do you?

Worn by both men and women, eye liner has been used since ancient times initially to protect the skin from the sun or from evil eye, and of course to enhance the eyes and bring them out. The trend set by Nefertiti in Ancient Egypt and followed by Charlie Chaplin, Twiggy, and Madonna among others, is still surprising us today with its versatility. Eyeliner has remained a staple of millennial and Gen Z beauty routines.

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Men’s MakeUp

Men’s MakeUp

Make-up and masculinity are no longer mutually exclusive. We all want to look our best. Especially if you wake up with dark circles under your eyes before the important meeting. Get the concealer and regain your confidence. You have the right to use the same weapons women do to defend your beauty. Men’s makeup brands are on the rise and we’re here to help the last hesitating men to catch the wave.

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All in matt, the everlasting trend

All in matt, the everlasting trend

A few years ago lip shades came to our life in a matt finish, and far from being a passing trend, more and more brands are launching new products in this line. And as the saying goes, when a trend is good and remains for a long, it becomes a basic.

But this is not all. Market is not satisfied with matte products, it wants them to last for hours, and this is how the Long lasting matte lipsticks are born.

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