Concealer stick, the best choice

Concealer stick, the best choice

Why a Concealer Stick?

Concealer stick is the best multitasker of all the products in your makeup bag! Great for its ability to use on the go, whether as concealer, highlighter, lip filler and definer, eyeshadow primer, eye makeup corrector or contouring!

Using a stick formula is a quick, easy and mess-free alternative to other concealer options and easy to carry in any bag. Simply swipe the stick on trouble areas and blend away with clean fingertips.

Choose the concealer format you like the best from variety of JOVI concealers.

Continue reading “Concealer stick, the best choice”

JOVI Cosmetics & NATRUE: Truly Natural Pencil

JOVI Cosmetics & NATRUE: Truly Natural Pencil

From Jovi Cosmetics we have some news to celebrate, we want to present our formula to use as an eyeliner, natural and vegan and which has also obtained the NATRUE certificate.

But first, we are going to tell you a little about this certification.

Currently, there is no official regulatory definition for Natural and Organic Cosmetics. There are private standards, but they need to mention that the baseline requirement is that products must first comply with Regulation (EC No. 1223/2009 of the European Parliament and of the Council) on cosmetic products.

Thus, in 2007 Natrue Certifier was born with the aim to protect and promote natural and organic cosmetics to the benefit of consumers worldwide.

NATRUE’s Label Criteria goes further than any definition of “natural cosmetics” so far established in Europe in terms of consistency and complete transparency. The NATRUE Label sets a high standard when it comes to defining the naturalness of cosmetic products, helping consumers to identify Natural and Organic Cosmetics truly worth of that name. When the NATRUE Label appears on a packaging, you can be sure that the product it contains is not only compliant with a strict standard but also that a reliable certification process has been carried out by independent certification bodies.

Our Ingredients

Our pencil is formulated with 100% natural and vegan ingredients. It is dermatologically and ophthalmologically tested and cruelty free.

Without perfume or parabens, it contains waxes and vegetable oils such as Jojoba oil that provides nutrition and emolliency.

Our pigments

In Jovi we work with a great variety of pigments, but for the development of natural colours that meet NATRUE criteria, we reduce the list to 7 pigments with no effect, and by mixing them we obtain a wide selection of shades.

Among these seven pigments are the four that we consider basic: white, black, red and yellow which are titanium and iron oxides. We complete the list of natural pigments with blue, green and violet.

Our formula

Natural Vegan Eyeliner is an eyeliner made with PEFC certified wood that glides perfectly to create a defined and intense line thanks to its consistent yet very soft texture. With a high pigmentation, it allows you to frame the look and achieve a perfect makeup.

Do you want to try it? Do not hesitate to contact us and incorporate a line of ECO-Friendly profilers to your brand.

* NATRUE approved formula, in order to certify the product of each client, they must go to ECO-Control to certify the final product, informing that they will use a “NATRUE approved formula”.

Makeup for brunettes

Makeup for brunettes

Makeup experts wholeheartedly agree that people with dark hair have the widest choice of colours available to them when it comes to makeup.

In addition to hair colour, brunettes should also pay close attention to their skin tone. Skin, hair, and eye colour work together in determining the best makeup colours.

Don’t be afraid to experiment with a variety of hues to see what works best for you. Below, we share our suggestions for makeup colours for those with brown/black hair.

Continue reading “Makeup for brunettes”

International Women’s Day

International Women’s Day

Yet another year, JOVI joins #IWD2021 #ChooseToChallenge movement: Raise your hand up!

Show your commitment to help build a more gender-equal world and encourage others to help forge women’s equality. Are you in? Will you choose to challenge and call out gender bias, stereotypes and discrimination everytime you see it?

From challenge comes change, so let’s all #ChooseToChallenge.

Continue reading “International Women’s Day”

All that glitters is not gold

All that glitters is not gold

Looking for an extra spark to add to your new collection?

You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?

What’s a special effect you need to create a sunshine, moonlight or stardust line?

Choose from JOVI special effect s display:

Continue reading “All that glitters is not gold”

E-Gen Colours – Autumn/Winter 2021/2022 Trend

E-Gen Colours – Autumn/Winter 2021/2022 Trend

Meet the E-Gen and discover what it stands for!

Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.

Continue reading “E-Gen Colours – Autumn/Winter 2021/2022 Trend”

Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

Continue reading “Twist your brand up”

Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

Continue reading “Liquid eyeliner”

Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup

#wearamask

Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

Continue reading “Longlasting and Mask-proof Makeup”