Makeup for brunettes

Makeup for brunettes

Makeup experts wholeheartedly agree that people with dark hair have the widest choice of colours available to them when it comes to makeup.

In addition to hair colour, brunettes should also pay close attention to their skin tone. Skin, hair, and eye colour work together in determining the best makeup colours.

Don’t be afraid to experiment with a variety of hues to see what works best for you. Below, we share our suggestions for makeup colours for those with brown/black hair.

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International Women’s Day

International Women’s Day

Yet another year, JOVI joins #IWD2021 #ChooseToChallenge movement: Raise your hand up!

Show your commitment to help build a more gender-equal world and encourage others to help forge women’s equality. Are you in? Will you choose to challenge and call out gender bias, stereotypes and discrimination everytime you see it?

From challenge comes change, so let’s all #ChooseToChallenge.

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All that glitters is not gold

All that glitters is not gold

Looking for an extra spark to add to your new collection?

You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?

What’s a special effect you need to create a sunshine, moonlight or stardust line?

Choose from JOVI special effect s display:

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E-Gen Colours – Autumn/Winter 2021/2022 Trend

E-Gen Colours – Autumn/Winter 2021/2022 Trend

Meet the E-Gen and discover what it stands for!

Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.

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Twist your brand up

Twist your brand up

JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.

Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.

Just twist it up, and the lead appears. It is super practical and easy to use.

Select from the variety of time-saving tools that will speed up your morning routine!

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Liquid eyeliner

Liquid eyeliner

Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.

Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.

A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.

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Longlasting and Mask-proof Makeup

Longlasting and Mask-proof Makeup

#wearamask

Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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Chubby Stick Revolution

Chubby Stick Revolution

This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.

The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.

A must-have product for all the brands who want to offer a beautiful product for everyone!

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Juicy Colours – Spring/Summer 2021 Trend

Juicy Colours – Spring/Summer 2021 Trend

How green are you? Go juicy green with us!

Nature colour spectrum goes far beyond brown and beige. Take sustainability to the next level and enjoy a myriad of nature hues.

Join spring blooming  and summer smoothies with Juicy Colours make up. Explore awakening buzz and summer breeze with joyful and fresh tones. Merge with nature and its playful colours in happy reunion for colourful green future.

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