Makeup experts wholeheartedly agree that people with dark hair have the widest choice of colours available to them when it comes to makeup.
In addition to hair colour, brunettes should also pay close attention to their skin tone. Skin, hair, and eye colour work together in determining the best makeup colours.
Don’t be afraid to experiment with a variety of hues to see what works best for you. Below, we share our suggestions for makeup colours for those with brown/black hair.
Continue reading “Makeup for brunettes”
Yet another year, JOVI joins #IWD2021 #ChooseToChallenge movement: Raise your hand up!
Show your commitment to help build a more gender-equal world and encourage others to help forge women’s equality. Are you in? Will you choose to challenge and call out gender bias, stereotypes and discrimination everytime you see it?
From challenge comes change, so let’s all #ChooseToChallenge.
Continue reading “International Women’s Day”
Looking for an extra spark to add to your new collection?
You already know that not all that glitters is necessarily gold, but what is it then? Glitter? Pearl? Shimmer?
What’s a special effect you need to create a sunshine, moonlight or stardust line?
Choose from JOVI special effect s display:
Continue reading “All that glitters is not gold”
Meet the E-Gen and discover what it stands for!
Gender identity is being reworked by younger consumers, a multicultural and unconstrained generation, where the value of diversity is as broad as the capacity for expression. No gender, no limits to show one’s identity. Shift between neutral and flashy, bold and soft. Express your identity with non-binary colour combinations. Embrace all the possibilities in this new era of individual empowerment.
Continue reading “E-Gen Colours – Autumn/Winter 2021/2022 Trend”
JOVI makes the beauty routine quick and easy by developing more portable, easy to use on the move pencils that can be applied one handed.
Mechanical twist up pencils are fast to apply because they don’t require sharpening. They are ideal for creating blended looks, rather than sharp lines because their self-sharpening mechanisms create tips that are more blunt than pointed.
Just twist it up, and the lead appears. It is super practical and easy to use.
Select from the variety of time-saving tools that will speed up your morning routine!
Continue reading “Twist your brand up”
Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.
Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.
A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.
Continue reading “Liquid eyeliner”
Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.
Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.
Continue reading “Longlasting and Mask-proof Makeup”
This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.
The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.
A must-have product for all the brands who want to offer a beautiful product for everyone!
Continue reading “Chubby Stick Revolution”
Are your environmentally conscious customers satisfied?
More and more consumers want to support the next generation of natural ingredients, buying from safe, environmental and sustainability driven brands and businesses.
Are you one of Mindful Beauty ethical and transparent brands?
Continue reading “Mindful Beauty”
How green are you? Go juicy green with us!
Nature colour spectrum goes far beyond brown and beige. Take sustainability to the next level and enjoy a myriad of nature hues.
Join spring blooming and summer smoothies with Juicy Colours make up. Explore awakening buzz and summer breeze with joyful and fresh tones. Merge with nature and its playful colours in happy reunion for colourful green future.
Continue reading “Juicy Colours – Spring/Summer 2021 Trend”