New MakeUp Trends

Longlasting and Mask-proof Makeup

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Longlasting and Mask-proof Makeup

#wearamask

Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.

Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.

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New packaging, New products

Chubby Stick Revolution

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Chubby Stick Revolution

This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.

The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.

A must-have product for all the brands who want to offer a beautiful product for everyone!

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Colour Trends, seasonal collections

Colores Juicy – Tendencia Primavera/Verano 2021

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Colores Juicy – Tendencia Primavera/Verano 2021

How green are you? Go juicy green with us!

Nature colour spectrum goes far beyond brown and beige. Take sustainability to the next level and enjoy a myriad of nature hues.

Join spring blooming  and summer smoothies with Juicy Colours make up. Explore awakening buzz and summer breeze with joyful and fresh tones. Merge with nature and its playful colours in happy reunion for colourful green future.

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Jovi Day, Sin categoría

International Women’s Day

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International Women’s Day

International Women’s Day has celebrated the economic, cultural, political and social achievements of women for more than 100 years.

Celebrate women’s achievement. Raise awareness against bias. Take action for equality. Join “I am Generation Equality: Realizing Women’s Rights ” – The theme for #IWD2020

Let’s be #EachforEqual

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Jovi Day, Thematic makeups

Flappers and gangsters Carnaval

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Flappers and gangsters Carnaval

Celebrate the new decade!

Relive the Roaring 20s! Join our flappers and gangsters party!

The 20s was all about Jazz, Radio and Prohibition which meant loud music, lots of illegal drinking and organised crime.

Dare to rock a racy flapper dress or gangster style and become Al Capone, Charlie Chaplin, Coco Chanel, Greta Garbo or Louis Armstrong for a day!

Here’s how it’s done!

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MakeUp, Makeup for..., New MakeUp Trends, Thematic makeups

Happy Valentine’s day!

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Happy Valentine’s day!

Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.

Valentine’s Day is not just for lovers.

We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.

Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:

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Makeup for...

Make up for blondes

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Make up for blondes

Blond hair has long been associated with female beauty. Whether fake or naturally blonde, finding the perfect shades of makeup that work with hair colour is not always easy.

But searching for the right shades doesn’t have to be such a struggle, as there are some universal makeup tips for blondes that complement blond locks.

Let us help you find the right colours!

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Colour of the Year, Colour Trends

PANTONE 2020

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PANTONE 2020

Pantone’s been announcing the Colour of the Year since 1999. New colour is expected every year with excitement and anticipation.

What was your Pantone Color of the year guess?

Have you got it right this time?

Will you miss Living Coral? Cry no more.

Get ready to fall in love with Classic Blue!

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