Already in ancient Egypt, Cleopatra, inspired by real cats, started to sport the cat eye look.
Since then, this style has been evolving and constantly reinventing itself thanks to Instagram and YouTube the makeup trends.
A liquid eyeliner is the most suitable for this type of defined and intense black lines, that cannot be achieved with conventional eyeliners. We invite you to try our alternative: Black Liquid Eyeliner.
Continue reading “Liquid eyeliner”
Wearing a mask is a new normal. Here’s how to adapt your make up routine to face mask. Keep your spirit up and get noticed in these challenging circumstances with a full impact make up.
Use long lasting make up for the lips to prevent your makeup from transferring to a mask. The rest is all about the eyes and eyebrows – the only visible features of your half covered face. Use JOVI make up to draw attention to the eyes and make them pop using our eyeshadows and highlighters and don’t neglect your brows.
Continue reading “Longlasting and Mask-proof Makeup”
This is probably the most effortless and versatile product among the makeup range. Its simple and minimalist aesthetics make it loveable on the outside, its thick and twist-up lead on the inside.
The chubby format makes it an ideal product to apply either on the eyes, lips, face or under eyes, without needing a surgeon firm hand. And as it is a retractable pencil, it doesn’t need any sharpener, just twist it up to achieve the desired product quantity.
A must-have product for all the brands who want to offer a beautiful product for everyone!
Continue reading “Chubby Stick Revolution”
Are your environmentally conscious customers satisfied?
More and more consumers want to support the next generation of natural ingredients, buying from safe, environmental and sustainability driven brands and businesses.
Are you one of Mindful Beauty ethical and transparent brands?
Continue reading “Mindful Beauty”
How green are you? Go juicy green with us!
Nature colour spectrum goes far beyond brown and beige. Take sustainability to the next level and enjoy a myriad of nature hues.
Join spring blooming and summer smoothies with Juicy Colours make up. Explore awakening buzz and summer breeze with joyful and fresh tones. Merge with nature and its playful colours in happy reunion for colourful green future.
Continue reading “Colores Juicy – Tendencia Primavera/Verano 2021”
International Women’s Day has celebrated the economic, cultural, political and social achievements of women for more than 100 years.
Celebrate women’s achievement. Raise awareness against bias. Take action for equality. Join “I am Generation Equality: Realizing Women’s Rights ” – The theme for #IWD2020
Let’s be #EachforEqual
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Celebrate the new decade!
Relive the Roaring 20s! Join our flappers and gangsters party!
The 20s was all about Jazz, Radio and Prohibition which meant loud music, lots of illegal drinking and organised crime.
Dare to rock a racy flapper dress or gangster style and become Al Capone, Charlie Chaplin, Coco Chanel, Greta Garbo or Louis Armstrong for a day!
Here’s how it’s done!
Continue reading “Flappers and gangsters Carnaval”
Love has connected humans for centuries. Whether you celebrate Valentine’s Day or not, all of us enjoy treating (and being treated by) those you love.
Valentine’s Day is not just for lovers.
We should all celebrate this day, as a day of sharing and expressing our love to those around us! And to be able to do this, we have to love ourselves first and be grateful for all the little things in life we have.
Give yourself a treat this Valentine’s Day! Cook your favourite meal, watch your favourite movie or put some of our favourite Valentine’s Day make ups on:
Continue reading “Happy Valentine’s day!”
Blond hair has long been associated with female beauty. Whether fake or naturally blonde, finding the perfect shades of makeup that work with hair colour is not always easy.
But searching for the right shades doesn’t have to be such a struggle, as there are some universal makeup tips for blondes that complement blond locks.
Let us help you find the right colours!
Continue reading “Make up for blondes”
Pantone’s been announcing the Colour of the Year since 1999. New colour is expected every year with excitement and anticipation.
What was your Pantone Color of the year guess?
Have you got it right this time?
Will you miss Living Coral? Cry no more.
Get ready to fall in love with Classic Blue!
Continue reading “PANTONE 2020”